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Myntra was founded by Sankar Bora and Mukesh Bansal in 2007 along with IIT/IIM Alumni, Ashutosh Lawania and Vineet Saxena. Myntra has grown rapidly, since its launch in the recent years, becoming a leader in selling fashionable clothing and accessories online.
Myntra started with personalization of products only for B2B consumers offering mainly gifts, branded T-shirts and other accessories. However, soon they shifted their focus to B2C segment and expanded to three other locations in Delhi, Mumbai and Chennai. Myntra has an arsenal of products today, which includes T-shirts, mugs, caps and fashion accessories. The site also offers discount coupons on its various products.
Myntra along the years has established productive tie-ups with prominent lifestyle brands in India such as Nike, Reebok, Adidas, Lee, Lotto, FILA, Decathlon, John Miller, Indigo Nation, Puma and many others to rope in merchandises from various companies such as special season merchandise, shoes for various kinds of sports like tennis, basketball, football and fitness. Myntra also takes stocks from Ed Hardy, Classisc Polo, Inkfruit, Lee, Probase, Ediots, Mr. Men, Tantra and Guerilla. The website also has a collection of Being Human and Fastrack watches under their wing of accessories.
Features, services and offers
Myntra.com is a business model based on procuring current season merchandise from all kinds of prominent brands and puts them up for sale on its online store. The products of different brands are sold at MRP. Myntra has bought in a new level of professionalism and technology enablement to the e-commerce space in India. It promises superior customer service, product selection and unmatched efficiency. The site is clearly categorized with different sections and all the ongoing offers are displayed prominently on all pages.
Vivid pictures also describe each and every highlighted widget with the products and services. The clothing, garments and apparel section simply showcase models sporting the clothing line or the accessories that are on sale. Additionally, the kids’ section offers shoes, clothing and accessories for girls and boys alike and that too at very competitive prices. Brands like Adidas, Alma, Casio, Citizen, Fossil, Indigo Nation, Roxy, Spalding and Valentino are all part of the Myntra Kids Range.
The sale section hosts discounted shoes, jerseys, watches, bags, trousers, polo shirts and bags. The 256-bit secure socket layer encryption technology is used to safeguard all sensitive customer information. Purchases with all Master Cards, Visa, American Express or Dinner’s Club, Net Banking and COD payment options are possible on the site. Every procedure from placing the order to cancellations, shipping and delivery has been organized to perfection.
To avail massive discounts while making the purchase at Myntra, follow these steps: